Responsive Designs with Dinya Designs

EMOTE DIGITAL UI/UX DESIGN INTERNSHIP

CHALLENGE

  • Wanted to modernise their website

  • Navigation between the e-commerce site needed to be improved

OPPORTUNITY

  • To contribute to the company's internal design system

  • To ensure smooth transition between different screen sizes

TIMELINE

December 2023 - March 2024

MY ROLE

UI/UX Design Intern

RESPONSIBILITIES

#

UI Design

#

Responsive Design

#

E-Commerce

#

Web Design

TECH STACK

Figma

Monday

Responsive Designs with Dinya Designs

EMOTE DIGITAL UI/UX DESIGN INTERNSHIP

CHALLENGE

  • Wanted to modernise their website

  • Navigation between the e-commerce site needed to be improved

OPPORTUNITY

  • To contribute to the company's internal design system

  • To ensure smooth transition between different screen sizes

TIMELINE

December 2023 - March 2024

MY ROLE

UI/UX Design Intern

RESPONSIBILITIES

#

UI Design

#

Responsive Design

#

E-Commerce

#

Web Design

TECH STACK

Figma

Monday

Responsive Designs with Dinya Designs

EMOTE DIGITAL UI/UX DESIGN INTERNSHIP

CHALLENGE

  • Wanted to modernise their website

  • Navigation between the e-commerce site needed to be improved

OPPORTUNITY

  • To contribute to the company's internal design system

  • To ensure smooth transition between different screen sizes

TIMELINE

December 2023 - March 2024

MY ROLE

UI/UX Design Intern

RESPONSIBILITIES

#

UI Design

#

Responsive Design

#

E-Commerce

#

Web Design

TECH STACK

Figma

Monday

Client

Dinya Designs is a shopfitting store that wanted a redesigned website that was more suitable to the current times, and would include a more immersive experience while traversing the website.

*The design work was done by my Senior UI Designer, I was in charge of converting designs to mobile

Challenges

Wanted to modernise their website
Not being there when the solution was ideated left me in the dark, which led to most of my time to understanding why certain components were designed in that way.

Ensuring navigation is smooth throughout the website
With this being a client budget, I had no idea how the budgeting of a project works in terms of the time spent and what considered to be billable hours.

Solutions

Understanding the purpose of each design before implementing it
Breaking down each component and figuring out the why it was designed in that way, allowed me to utilise the components to its fullest as it was intended.

Perform testing
Going through rounds of quality checks and testing to make sure there were not any missing touchpoints from the design.

Challenges

Wanted to modernise their website
Not being there when the solution was ideated left me in the dark, which led to most of my time to understanding why certain components were designed in that way.

Ensuring navigation is smooth throughout the website
With this being a client budget, I had no idea how the budgeting of a project works in terms of the time spent and what considered to be billable hours.

Solutions

Understanding the purpose of each design before implementing it
Breaking down each component and figuring out the why it was designed in that way, allowed me to utilise the components to its fullest as it was intended.

Perform testing
Going through rounds of quality checks and testing to make sure there were not any missing touchpoints from the design.

Challenges

Wanted to modernise their website
Not being there when the solution was ideated left me in the dark, which led to most of my time to understanding why certain components were designed in that way.

Ensuring navigation is smooth throughout the website
With this being a client budget, I had no idea how the budgeting of a project works in terms of the time spent and what considered to be billable hours.

Solutions

Understanding the purpose of each design before implementing it
Breaking down each component and figuring out the why it was designed in that way, allowed me to utilise the components to its fullest as it was intended.

Perform testing
Going through rounds of quality checks and testing to make sure there were not any missing touchpoints from the design.

UX Analysis

The legibility of content on the homepage
The colour contrast on the homepage doesn’t meet the WCAG standards. Key information on the navigation bar cannot even be read without squinting your eyes.

The visual hierarchy of content is lacking
The text on the right of the hero section doesn’t provide the right hierarchy and there are too many font sizes and weights that make it quite jarring to look at.

Dull filter options in the product listing page
The product listing page isn’t very intuitive when it comes to filtering out the kinds of features you would want in the product.


The old product listing page

The old hero section of the homepage

Final Designs

The visual designed was aimed to have a cleaner and more minimalistic aesthetic. Picking up certain comfortable picks that users have already used from popular brands such as IKEA. Designs were adapted to fit the mobile screen, with some alterations to fit the smaller screen size.

This meant:

  • Flipping the orientation of certain content from horizontal to vertical

  • Creating carousels to scroll through different images

Learning Outcomes

Designing with mobile in mind increases efficiency
After learning the design system my Senior UI Designer created for the project, I understood why components were created. The design system of creating components that didn’t need to be changed as much when transitioning from desktop to mobile. This made my job much easier and had got me thinking to do the same in the future.

How to manage a budget
After being told to count my hours, I’m more conscious on counting my hours and managing my time for the project in regards to research, wireframing and designing.


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Sean Khoo

Product Designer

Copyright © 2024 Sean Khoo

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Sean Khoo

Product Designer

Copyright © 2024 Sean Khoo

Socials

Sean Khoo

Product Designer

Copyright © 2024 Sean Khoo

Socials